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FUEL4 APPOINTS AMG GROUP AS THEIR NEW UK DISTRIBUTOR

Geco Industries, the of producers of Fuel4, are pleased to announce that with immediate effect, they have appointed AMG Group as their new UK distributor.

Fuel4, a UK manufactured environmentally friendly bioethanol spirit and gel fuel, will partner with the Trangia brand in the AMG portfolio. With product and packaging development due in the near future to support this collaboration, AMG anticipate further partnerships for Fuel4 early in 2014 to support its growth and expansion. In addition Fuel4 offers an ideal alternative to Methylated spirits, which will become increasingly difficult to retail as a result of recent changes in legislation by HMRC.

Commenting on the appointment, Lewis Bowen (MD of Geco Industries) stated that,  “I am delighted to have appointed AMG as our new distributor for the UK & Eire market. They are a well-established company that has an enviable portfolio of Outdoor Brands. Their experience of the UK & Eire markets and ambitions to build their business made the decision an easy one for me. I look forward to having a long and successful relationship with them as we build our business in the UK.”

Speaking on the addition of Fuel4 to their Brand portfolio, Stephen Newlands MD of AMG said,  “We are very pleased to be working with Lewis and his team. Fuel4’s commitment to creating the best outdoor fuel product that combines the terrific features of being smokeless, non-toxic, environmentally friendly and a safer fuel makes it a perfect match for Trangia and our wider portfolio. The gel formulation does not spill, is easy to ignite and allows for instant high heat cooking and it perfectly matches our Trangia stove systems.

We believe this is a strategic alliance, which will take the Fuel4 brand to new heights in the UK.”