AMG News

6th June 2023

AMG Group and Radix Nutrition Announce
Official UK Distribution Partnership

AMG Group and Radix Nutrition Announce Official UK Distribution Partnership


AMG Group, one of the UK’s leading outdoor equipment companies, is pleased to announce a new, exclusive distribution partnership with Radix Nutrition, a leading provider of nutritional meals, highly popular amongst outdoor enthusiasts.

Headquartered in New Zealand, Radix Nutrition stands at the forefront of nutritional innovation. The company focuses on enhancing metabolic health and performance through applied nutrition. Their products cater to everyone, from elite athletes to outdoor adventurers to anyone looking for a simple way to improve their nutrition.

The Radix Nutrition Meal and Breakfast ranges are in immediate demand amongst British customers, packed with seriously high levels of protein, fibre, no added sugar, and 30+ vitamins and minerals – making them the perfect option to fuel your outdoor adventures and journeys. Radix Nutrition offers an extensive range of options to cater to diverse dietary needs, including plant-based, gluten-free, dairy-free meals and more.

“Radix Nutrition meals and breakfasts are in a league of their own when it comes to nutritional quality,” says Rob Birrell, Marketing Director of AMG Group. “With advances in life sciences and technology, we’re more aware of how nutrition can effectively improve our health and quality of life – at home and in the outdoors. We’re delighted to add Radix to our brand portfolio, and excited to present it to our retail partners over the coming months, launching at OTS, Liverpool”.

Radix Nutrition is equally enthusiastic about the partnership. “It’s fantastic to team up with AMG Group,” says Mike Rudling, Director of Radix Nutrition. “AMG’s pioneering spirit, track record and knowledge of the outdoor market makes them a great fit for carrying our meals and breakfasts”.

AMG Group will significantly boost Radix Nutrition’s market presence in the UK, a significant step as the New Zealand company looks to reach customers worldwide.

About AMG Group
With roots dating back to 1847, AMG Group brings together a family of trusted brands focused on enjoying the great outdoors. As owners of some of the UK’s leading brands, our pioneering spirit allows us to continually learn and grow, innovating great kit and building strong partnerships.

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About Radix Nutrition
Radix Nutrition, founded in 2013, is a New Zealand company at the forefront of maximising human performance through health. Radix Nutrition is used by top athletes, adventurers and anyone looking for a simple way to improve their nutrition. Their commitment to innovation, science-backed research, ingredient quality and transparency has placed them at the forefront of their field.
www.radixnutrition.com

For more information about Radix Nutrition and its partnership with AMG Group, please contact:
Media Contact:
Lisa Laidlaw
PR & Social Media Executive
AMG Group Ltd.
Lisa.Laidlaw@amg-group.co.uk

A snapshot of the original and Ultra meal detail is below for your information: