AMG News

28th March 2017

AMG Steps Up Brand Portfolio with
Anatom Footwear and Teko Socks

AMG Group, one of the UK’s leading outdoor companies, has obtained the global licence to represent footwear brand Anatom® and award-winning Teko® socks. AMG has also recruited renowned footwear specialist Gordon Fraser as their Footwear Consultant.

Fraser, who founded Anatom in 1994 will join AMGin January 2017 and brings over 25 years of footwear expertise, specialising in biomechanics and physiology of the foot. Both Anatom footwear and Teko socks have received a multitude of accolades and awards for excellence in the last few years and are welcome additions to AMG. Most recently, Teko socks collected the Innovation Award and Eco-Performance Award at ISPO 2016 and Anatom has a long history in pioneering innovative footwear products and ideas.

Fraser, as part of his new role within AMG, will also spearhead the development of Vango’s own range of footwear, which carries recommended kit status for both the Duke of Edinburgh Award and Scout Association. Fraser will also assist in the development and expansion of the industry leading footwear training platform Anatom Academy®, for the benefit of all brands and their retail partners.

The addition of the two brands will increase AMG’s portfolio by approximately 20%, adding to AMG’s current portfolio: Vango®, F10 Series Tents®, Lichfield®, Blacks of Greenock®, Rossignol®, Trangia® and Wayfayrer®.

Gordon Fraser, Owner of the Anatom and Teko Brands, said:

I am delighted to be working with AMG. They have a commitment to innovation and quality that really chimes with the ethos of our brands. The licensing agreement will enable us to ‘stretch our legs’ both in the UK and globally. I look forward to a long and mutually successful relationship.

Glenn Andrews, Product Director of AMG, said:

Anatom footwear and Teko socks are two highly respected brands, particularly here in the UK. We aim to build on their sterling products & reputation to achieve growth, whilst expanding into new markets.

Stephen Newlands, CEO of AMG, said:

Adding Gordon to our team is fantastic news for us. His experience in the footwear industry is unparalleled and we look forward to working on some exciting projects with him this year and beyond.

The global licensing agreement will begin January 2017.