AMG News

4th August 2023

AMG-Group Announces Official UK and Ireland
Distribution Partnership with Bollé

AMG Group Announces Official UK and Ireland Distribution Partnership with Bollé

AMG Group, one of the UK’s leading outdoor equipment companies, announces a new distribution partnership with Bollé, a market leading brand for eyewear and helmets.

Bollé began in 1888 in France and has become known as one of the most advanced sport equipment brands in terms of design and creativity.
Globally respected and distributed worldwide, Bollé is constantly creating new trends and pushing boundaries within the sports and outdoor industries.

From the 1st of September 2023, AMG group will become the official UK and Eire distributor for Bollé Sports.
The move will see AMG Group significantly boost their portfolio of brands and streamline Bolle’s market presence in the UK and Eire, bringing a clear channel focus to the brand.

Bollé pride themselves on attention to detail and offer a wide range of high-quality products including cycling helmets, snow helmets, snow goggles and sunglasses, with an ongoing focus on eco-designed equipment.

 

Speaking on the partnership, Rob Birrell, Managing Director of AMG Group, commented:

“Bollé are market leaders in their field, with advanced design and creativity at its heart.
This fits perfectly into our AMG brand portfolio and will compliment both Vango and Rossignol in our sales channels.
We’re delighted to be adding Bollé to our portfolio and excited to grow this new partnership over the coming years.”

With roots dating back to 1847, AMG Group brings together a family of some of the UK’s leading and most trusted brands focused on enjoying the great outdoors, with a pioneering spirit which has resulted in a history of innovating great kit and building strong brand partnerships.